AI Lead Qualification & Routing

Sales teams waste hours chasing leads that were never going to buy. Every form submission looks the same in an inbox — there's no fast way to tell a tire-kicker from a sales-ready prospect, so reps either follow up with everyone (burning time) or respond slowly and lose the hot ones.

A 6-step Zapier workflow that puts AI in front of your pipeline: every inbound form submission is scored and summarized by ChatGPT, low-quality leads are filtered out automatically, and only sales-ready prospects get logged and pushed to the team instantly.

1. 1📥 Google Forms Trigger — fires on every new form response (name, email, company, need, budget)
2. 2🤖 ChatGPT (OpenAI) — scores the lead 1–100 and writes a short qualification summary based on the answers
3. 3🔢 Formatter by Zapier — extracts the clean numeric score from the AI output so it can be compared
4. 4🔍 Filter by Zapier — only sales-ready leads above the score threshold pass; weak leads stop here
5. 5📊 Google Sheets — logs each qualified lead with its score and AI summary for tracking and reporting
6. 6✉️ Gmail — instantly emails the sales team the hot lead, score, and summary so they can act fast

• Reps only ever see sales-ready leads — no time wasted on tire-kickers
• Every lead scored and summarized by AI in seconds, with zero human bias
• Hot prospects hit the team's inbox the moment they submit — no overnight delay
• A clean, scored lead log in Google Sheets for reporting and follow-up tracking